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Media, War & Conflict
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Operation Iraqi Freedom strategic communication analysis and assessment

Thomas M. Cioppa

Colonel, US Army, Thomas.Cioppa{at}us.army.mil

In support of Operation Iraqi Freedom, the Joint Campaign Plan describing purpose and objectives was revised in mid-2007 and designated strategic communication as an important enabler of operations. A flexible and responsive methodological approach was needed to monitor, measure, analyze, and assess strategic communication to ensure desired effects were being achieved. This article details the real-world application of strategic communication analysis by the Multi-National Force — Iraq (MNF—I) Communication Division to support MNF—I and United States Mission — Iraq (USM—I) senior leadership situational awareness and decision making. The seven critical methods used included an understanding of the Iraqi and Pan-Arab media; media penetration of key themes; alignment of key messages; understanding Iraqi perceptions; prevalence of misinformation and disinformation in media stories; resonance of press conferences and key themes and messages; and effect of embedded reporters. The goal was to assess the alignment among facts on the ground, media framing of events, and Iraqi perceptions, and to provide actionable recommendations to improve the alignment.

Key Words: media •military • operations research • strategic communication • war

Media, War & Conflict, Vol. 2, No. 1, 25-45 (2009)
DOI: 10.1177/1750635208101353
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